Comments on: Why I didn’t go to TED, Bil, or ETech: The Big Business & Technology Expo. http://www.tylerwhitaker.com/2008/03/05/why-i-didnt-go-to-ted-bil-or-etech-the-big-business-technology-expo/ Technology, Thoughts, & Opinions Mon, 26 Apr 2010 02:27:18 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Tyler http://www.tylerwhitaker.com/2008/03/05/why-i-didnt-go-to-ted-bil-or-etech-the-big-business-technology-expo/comment-page-1/#comment-2698 Tyler Wed, 05 Mar 2008 22:42:43 +0000 http://www.tylerwhitaker.com/2008/03/05/why-i-didnt-go-to-ted-bil-or-etech-the-big-business-technology-expo/#comment-2698 I'm a big fan of linking marketing activities to results. Being able to demonstrate an ROI can be a very powerful reason to try a specific marketing approach. My experience is that trade show results are hard to quantify. But, my guess is that if this show had a metric, maybe no one would come. I’m a big fan of linking marketing activities to results. Being able to demonstrate an ROI can be a very powerful reason to try a specific marketing approach.

My experience is that trade show results are hard to quantify. But, my guess is that if this show had a metric, maybe no one would come.

]]> By: Phil Windley http://www.tylerwhitaker.com/2008/03/05/why-i-didnt-go-to-ted-bil-or-etech-the-big-business-technology-expo/comment-page-1/#comment-2697 Phil Windley Wed, 05 Mar 2008 22:31:49 +0000 http://www.tylerwhitaker.com/2008/03/05/why-i-didnt-go-to-ted-bil-or-etech-the-big-business-technology-expo/#comment-2697 Your description is poignant that I feel like I was there. I wonder if they have any kind of metric that tells them if the expo actually does anything to help regional business partnerships? Your description is poignant that I feel like I was there.

I wonder if they have any kind of metric that tells them if the expo actually does anything to help regional business partnerships?

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