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Why I didn’t go to TED, Bil, or ETech: The Big Business & Technology Expo.

March 5th, 2008 · 2 Comments

Big Business ExpoJust to be clear, all of these conferences are great. I’m just not into them this year. It doesn’t work with the travel budget and I’m busy on other projects. But watching the coverage of all these other conferences has left me feeling a little like I’m missing out.

So, I thought I would cover The Big Business & Technology Expo at the McKay Events Center on the campus of the soon to be Utah Valley University. Being armed with my camera and a couple of extra free tickets (explained later), I was off for my conference experience.

Big Business Expo PR EngineAfter seeing the big press coverage and the expo’s PR machine at work I knew I needed to show up early.

Big Business Expo Parking

 

 

 

Parking was crazy, even at  11:10am on opening day, just 10 minutes after the show opening. These people were so excited to get here, they stole cars from a local dealership and had to park on the grass just to get a close parking spot.

Big Business Expo Show FloorThe show floor didn’t disappoint. It seems like it is exactly the same size as in years past. Among the many marketing companies, banks, and promotional item salesmen, the big surprise was how many people were playing Rock Band or Guitar Hero in their booths. There is nothing like a good guitar riff that screams "We should be your business partner."

The highlight of the expo is the free lunch from Bajios (Fresh Mex), Goodwood BBQ (BBQ at it’s best), or Rumbi Island Grill (Hawaiian goodness). Your entrance ticket is also your meal ticket. Thus, the best tip for those of you going to the Big Business Expo: Take extra tickets. That way you can get multiple meals (which are currently running small on portion size.)

Tags: Business · Technology

2 responses so far ↓

  • 1 Phil Windley // Mar 5, 2008 at 3:31 pm

    Your description is poignant that I feel like I was there.

    I wonder if they have any kind of metric that tells them if the expo actually does anything to help regional business partnerships?

  • 2 Tyler // Mar 5, 2008 at 3:42 pm

    I’m a big fan of linking marketing activities to results. Being able to demonstrate an ROI can be a very powerful reason to try a specific marketing approach.

    My experience is that trade show results are hard to quantify. But, my guess is that if this show had a metric, maybe no one would come.

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